About Surfaced

The 2003 moment, happening again

In 2003, the businesses that took SEO seriously early didn't need to be experts. They just understood the moment. The same shift is happening right now in AI search. Most businesses haven't noticed.

Surfaced helps businesses become the answer in AI search before their competitors even know the question has changed.

Why this exists

When someone asks ChatGPT for a recommendation, or Perplexity for a comparison, they get one answer. Not ten blue links. The businesses named in that answer win. Everyone else is invisible.

Most businesses don't know where they stand. They assume their Google rankings carry over to AI. They don't. And by the time they realise, their competitors have already locked in the positions that compound over time.

Surfaced was built to close that gap.

How we work

We audit how AI engines actually see your brand across ChatGPT, Perplexity, Google AI Overviews and Gemini. We score the gaps, prioritise by impact, and either hand you the fix list or install it for you.

It doesn't stop there. AI engines update their models, competitors catch up, new prompts emerge. The retainer tracks your visibility weekly and adjusts as the landscape shifts. This isn't a one-off report. It's ongoing intelligence.

We built our own AI visibility platform. We operate it for you.

Most of what a consultancy would do by hand, our platform does on a loop. It scans AI answers across ChatGPT, Perplexity, Gemini and Claude. It tracks competitor appearances, sentiment, and content gaps in real time. It audits any public URL across 39 signals, generates the schema, the llms.txt files, the H1 rewrites, and the outreach emails. It pulls backlink data from Common Crawl, watches Reddit mentions, and plugs into Google Search Console to join the dots between AI visibility and live keyword performance.

We designed it, we maintain it, and right now we run it on behalf of our clients. That is how we deliver deep, ongoing work at the prices we charge. The platform is not available for self-service yet. When it is, clients will be first in.

Who is behind Surfaced

AI search visibility isn't just a marketing problem. It's a commercial one. Knowing which signals matter early, and which are noise, is worth more than any tool.

Surfaced is built and run by Paul Andrews. 15 years across consumer tech, gaming and fintech. Senior commercial roles at Opera (NASDAQ: OPRA), where he worked on AI platform integration, launched a paid VPN subscription, and built a native cashback business across a user base of hundreds of millions. Before Opera, international commercial roles at PuK Gaming and Western Union Business Solutions with full P&L accountability.

The same pattern keeps repeating. A new distribution channel emerges, the first movers win, and everyone else spends years catching up. AI search is that channel right now.