Someone in your category is already the answer ChatGPT gives. Is it you?
Most businesses aren't invisible in AI search because their content is bad. They're invisible because their site was never built for how AI reads the web. The ones getting picked aren't louder. They're set up for it.
Surfaced sets you up.
- Your AI visibility score
- How your competitors compare
- The gaps holding you back
What Surfaced is, in one paragraph.
Surfaced is a UK-based AI search visibility consultancy. We work with growing businesses that appear in Google but are invisible to ChatGPT, Perplexity and Google AI Overviews. The right time to engage is before a competitor in your category becomes the default answer AI gives.
Founded
2025, by Paul Andrews. 15 years C-suite commercial experience.
Signals audited
39 per site. Scored, weighted by impact, prioritised by gap.
Engines monitored
Weekly scans across ChatGPT, Perplexity, Gemini and Claude.
The free AI search visibility tool. See where you stand.
Free. Results in seconds. No signup to see your score. No pitch, no obligation.
Stop losing Shopify traffic to AI search.
ChatGPT, Perplexity and Google AI now decide which stores get recommended. Surfaced Pro audits your Shopify store, writes the fixes, and pushes them live. No code. No agency. No rewrite.
Audit in one click
We read your theme, pages and schema. Flag the 39 signals that decide whether AI engines cite your store.
Fix with AI, review by you
One click generates the new description, meta title and alt text. You review. We push it live to Shopify.
Publish AI-ready content
Surfaced writes long-form articles against the real queries your customers are asking ChatGPT — and posts them to your blog.
Built and validated on a live consumer brand with 50,000+ monthly visitors before it was offered as a service.
The shift has already happened. Most businesses haven't noticed yet.
Right now someone is asking ChatGPT for a recommendation in your category. AI tools don't search the way Google does. They pick certain businesses and ignore the rest. The businesses being recommended aren't there by accident. And the businesses being ignored aren't there by accident either. Which side of that are you on?
5 reasons your business is invisible to AI search.
-
Your site speaks Google, not AI.
Google ranks pages. AI tools build answers. They consult a different layer entirely. Structured data, entity signals, schema markup and third-party citations. A site that ranks page one on Google can be completely absent from every AI recommendation in its category, because the signals AI reads were never part of how the site was built.
-
Your robots.txt blocks the bots that matter.
Default Shopify and WordPress robots.txt files block GPTBot, ClaudeBot, PerplexityBot and OAI-SearchBot by accident. Your site might be invisible to ChatGPT and Claude not because of content quality, but because their crawlers were never allowed in. We see this on roughly 60% of sites we audit.
-
You have no llms.txt or AI context page.
llms.txt is the emerging standard for telling AI tools who you are, what you do and what's true about your business. Without it, AI engines guess from page meta, schema and third-party mentions. With it, they cite you directly. Most businesses don't have one yet. The ones who do are getting picked.
-
Your schema is thin or missing.
Organization, Service, Person, FAQPage and Speakable schema are how AI tools verify what your business actually is. Most sites have one or two of those at best. AI engines use the entity graph these schemas form to decide whether to mention you, what to say about you, and how to compare you against competitors.
-
You're not cited anywhere AI reads.
AI tools cross-reference what they find on your site against what other places say about you. If you're not mentioned on Reddit, Wikipedia, industry directories or trade press, AI engines treat you as unverified. Citations are not vanity. They are the trust signal that determines whether AI agents include you in an answer at all.
Not SEO. Not a content tool. Something we built from scratch.
Most businesses put AI visibility in the same bucket as SEO or content. It doesn't sit there. SEO improves how Google ranks your pages. Content improves what those pages say. Neither decides whether AI can find your site, read it, or trust it enough to recommend it.
AI visibility is not a content question, because before AI can recommend your brand it has to be able to find it, read it, and decide it belongs. That is the foundation. Everything you write sits on top of it.
So we built the engine for it. Weekly scans across ChatGPT, Perplexity, Gemini, and Claude. Every gap tracked. Every fix generated. We operate it for you.
Purpose-built for AI visibility.
AI search is not a fixed map. The same prompt returns different answers as competitors move and models update. We track every shift.
Your site, scored. Every failing signal fixed.
Every URL scored across 39 signals. AI visibility, SEO, structured data, Core Web Vitals, technical health, entity recognition. Every high-impact issue comes with a one-click fix: schema markup, llms.txt files, H1 rewrites, FAQ pages, page-speed remediation. What takes a consultant a week, we do in seconds.
AI answers shift. We watch for the shifts.
The same prompt can return a different answer on Friday than it did on Monday. That is why this cannot be one-off. We run weekly scans across ChatGPT, Perplexity, Gemini, and Claude — tracking which competitors are being cited, monitoring sentiment, and pulling Google Search Console data so your AI visibility sits next to live traffic. A real-time picture, not a six-month-old report.
Every gap becomes content. Every platform becomes a citation.
When a prompt surfaces a competitor instead of you, the platform turns the gap into a content brief. Blog posts, FAQ pages, landing pages, SEO fixes — full lifecycle from brief to published. Citation outreach is built in: pre-loaded directories, personalised outreach per domain, and a backlink gap analysis showing where competitors get linked and you don't. Managed by us. Published under your brand.
Getting visible once is not the job. Staying visible as the answers shift is. That is what we built this for — and what we use it for, every week, on your behalf.
Run your free checkHow most clients start. How all of them move forward.
Find out if you're invisible. Then decide what to do about it.
Start free. Move when you're ready.
Built for AI visibility. Not retrofitted to it.
Most tools in this space are content tools. They help you write — once your site is already visible to AI. That's the problem. AI has to be able to find your site, read it, and decide it belongs before a single word of your content matters. Content tools don't solve for that.
You can have excellent content and still be completely invisible, because AI visibility is a signal problem, not a content one. Content tools weren't built to move those signals. We built the engine for this job. They added a feature.
Questions we get most often.
Is this just SEO with a new name?
No. SEO optimises how Google ranks your pages. AI search visibility is about whether ChatGPT, Perplexity and Google AI Overviews can find your site, read it, and decide it belongs in an answer. The signals are different, the technical foundations are different, and a site that ranks well on Google can still be completely invisible to AI. We work on the signals that AI engines actually read.
How is Surfaced different from a content marketing agency?
Content tools and agencies help you write pages that rank, once your site is already visible to AI. Most of what stops AI from finding you is structural. Schema, entity signals, robots.txt access, llms.txt, structured data. We fix that layer first. Once it's in place, content does its job. Without it, the best content in the world still won't get cited.
What does it actually cost to get started?
Nothing for the free visibility check. Instant, no signup. A full 39-signal audit is £297. Implementation (audit plus all foundations built and installed) is £997 and goes live in two weeks. Monthly retainer for ongoing visibility tracking and content is £297/month. Enterprise scope from £1,497. We publish every price openly on the homepage.
How long until I see results?
Technical foundations go live in two weeks under the AI Search Setup package. Most clients see their first AI citation appear within 30 to 90 days, depending on category competition and existing brand authority. AI search is a long-term play. Getting visible once is not the job, staying visible as the answers shift is. That's why the retainer exists.
Do you work with agencies?
Yes. Our white-label delivery option lets agencies offer AI visibility to every client they have without building the capability in-house. Surfaced delivers under your agency brand at 60% of list price. You set your margin. Your clients never see our name. One conversation unlocks the service.
Can you guarantee my business will appear in ChatGPT?
No serious operator in this space can guarantee specific AI placements, and we won't pretend otherwise. AI engines update their models constantly and competitor signals shift weekly. What we can guarantee. Every fix we install is a signal AI engines look for. Every gap we close is one your competitor isn't closing. And we track your position weekly so you know exactly where you stand.
"We have spent some time on content creation and our SEO but not on our AI visibility. We didn't expect such an immediate change but we know AI discoverability is a longer play — Surfaced has been a huge help setting out the foundations others neglect."