# Surfaced

> Surfaced is a UK-based AI search visibility agency. We help businesses appear when customers ask AI tools — ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot and Apple Intelligence — for recommendations. We audit technical gaps, implement structured data and schema markup, and build the entity signals that AI systems use to cite businesses. Founded by Paul Andrews, with 15 years VP and C-suite commercial experience. AI search built and validated in production before being offered as a service.

## What Surfaced Does

Surfaced specialises exclusively in AI search visibility, also known as Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO). This is distinct from traditional SEO.

Traditional SEO optimises for Google's ranking algorithm: backlinks, keyword density, page authority. AI search works differently. ChatGPT, Perplexity and Google AI Overviews build answers from structured data, entity signals, schema markup, and third-party citations, not from page rankings. A business can rank top of Google and still be completely invisible in AI search.

Surfaced fixes the specific technical gaps that cause AI invisibility:
- Missing or incorrect JSON-LD structured data (Organisation, Service, FAQ, Speakable, HowTo schema)
- No entity disambiguation (sameAs links, consistent NAP data, brand entity signals)
- AI crawlers blocked in robots.txt or missing from allow lists
- Absent or thin llms.txt
- No speakable content for voice and AI citation
- Weak third-party citation footprint (AI tools cross-reference brand mentions across the web)
- Bingbot blocked. Bingbot feeds ChatGPT Search, Perplexity and Microsoft Copilot

## Who Surfaced Works With

- UK SMEs that want to appear when customers ask AI for recommendations in their sector
- Enterprise marketing teams that need AI visibility alongside their existing SEO and content programmes
- Agencies that want white-label AI visibility delivery for their clients
- Any business that appears in Google but is invisible in ChatGPT, Perplexity or Google AI Overviews

## Methodology

Surfaced audits 30+ signals across four categories: GEO (Generative Engine Optimisation), AI Visibility, Speakable Content, and Entity & Intent. Each signal is scored, weighted by impact, and prioritised in the report. Implementation follows a structured sequence: schema architecture first, entity disambiguation second, content signals third, citation building fourth.

The Surfaced discovery tool (available free at getsurfaced.co.uk) audits any public URL in real time and provides an AI Readiness score, industry benchmark comparison, and live AI search check showing whether the business appears when an AI is asked about their type of service.

## Services

- **Free AI Visibility Check**. No-obligation instant audit of how a business appears in AI search. Delivered within 24 hours. Free.
- **AI Context Page (£197)**. A dedicated page written and installed on your site that tells AI tools exactly who you are, what you do, and who you serve, in the structured format they actually read. 48-hour delivery.
- **AI Visibility Audit (£297)**. Full 39-signal site analysis across all major AI platforms plus proprietary scoring techniques. Written report with every gap prioritised by impact and implementation guidance. 5-day delivery.
- **AI Search Setup (£997)**. Full audit plus implementation. All technical foundations built and installed, AI crawl access configured, AI context page written and installed. Validated and live in 2 weeks.
- **Enterprise Audit (from £1,497)**. Full audit plus competitive landscape analysis across up to 5 brands, executive summary and priority matrix. Board-ready output. 5-day delivery.
- **Enterprise AI Search Setup (£3,000 to £8,000)**. Bespoke implementation across multiple page types. Brand entity and cross-market strategy. Scoped per project. 4-week delivery.
- **Monthly Retainer (£297/month)**. Weekly scans across ChatGPT, Gemini, and Claude. Monthly content piece mapped to visibility gaps. Citation outreach. Shareable client report. Ongoing platform adjustments.
- **White-Label Delivery**. Full delivery under agency brand at 60% of list price. No client-facing contact from Surfaced.

## Key Topics Surfaced Covers

AI search visibility, AI SEO, GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), LLM optimisation, structured data, JSON-LD, schema markup, schema.org, FAQPage schema, Speakable schema, HowTo schema, Organisation schema, WebSite schema, sameAs entity signals, knowledge graph optimisation, entity disambiguation, brand entity signals, llms.txt, robots.txt for AI crawlers, AI crawler access, Bingbot, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot, ChatGPT Search, Perplexity AI, Google AI Overviews, Microsoft Copilot, Apple Intelligence, SearchGPT, citation visibility, third-party citation building, conversational search, zero-click search, AI brand mentions, AI readiness audit, AI visibility score.

## What Makes Surfaced Different

- Built and validated in production, not theory
- Exclusively AI search, not traditional SEO repurposed
- Plain-English reporting with prioritised fixes, not jargon-heavy agency decks
- Free public discovery tool that audits any site in real time
- Founder-led delivery. Paul Andrews works directly on every engagement
- UK-based, serving clients globally

## Contact

- Website: https://getsurfaced.co.uk
- Email: hello@getsurfaced.co.uk
- LinkedIn: https://www.linkedin.com/company/getsurfaceduk
- X / Twitter: https://x.com/GetSurfacedUK

## Links

- [Home](https://getsurfaced.co.uk/): Main homepage. Overview of services, how it works, and free AI visibility check
- [Services & Pricing](https://getsurfaced.co.uk/#services): Full breakdown of all service tiers for SMEs, enterprise and agencies
- [How It Works](https://getsurfaced.co.uk/#how-it-works): Four-step process from free check to full implementation
- [Free AI Visibility Check](https://getsurfaced.co.uk/#free-check): Request a free check of how your business appears in ChatGPT and AI search tools
- [Guides](https://getsurfaced.co.uk/pages/guides): Index of educational guides on AI search visibility
- [What is AI Search Visibility?](https://getsurfaced.co.uk/pages/ai-search-visibility): Explanation of AI search visibility, why it matters and how it differs from traditional SEO
- [Why ChatGPT Matters for Your Business](https://getsurfaced.co.uk/pages/why-chatgpt): How ChatGPT is being used for buying research and what it means for businesses
- [How to Get Recommended by ChatGPT](https://getsurfaced.co.uk/pages/how-to-get-recommended): Practical guide to building the signals that get your business recommended by AI tools
- [What ChatGPT Looks at When Recommending a Business](https://getsurfaced.co.uk/pages/what-chatgpt-looks-at): Detailed breakdown of the signals AI tools use to evaluate and recommend businesses